A Person on Campus Walks Up to You and Asks

question 251

Multiple Choice

A person on campus walks up to you and asks if you would be willing to wear a ribbon to show support for her cause. Though the ribbon is a bit unattractive, it is small so you agree to wear it. After agreeing to this request, the solicitor then asks you if you would be willing to make a donation of $15. This example best demonstrates the persuasion technique called

• A)the foot-in-the-door
• B)the door-in-the-face
• C)the norm of reciprocity
• D)lowballing

Analyze characteristics of Type T, A, B, and D personality types.

Understand the implications of optimistic and pessimistic explanatory styles on perception and behavior.

Recognize the importance of self-control, self-regulation, and their relationship with conscientiousness and impulsivity.

Explore the impact of major personality traits (e.g., agreeableness, extraversion) on health and longevity.

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Definitions:

Market Risk Premium

The extra return over the risk-free rate that investors require to compensate them for the risk of holding a market portfolio.

Required Return

The minimum rate of return on an investment that investors expect or require to compensate for risks taken.

Beta

A measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole.

Portfolio

A collection of financial investments like stocks, bonds, commodities, cash, and cash equivalents, including closed-end funds and exchange traded funds (ETFs).