Disco Fever Is Randomly Found in One Half of One

question 58

Multiple Choice

Disco Fever is randomly found in one half of one percent of the general population.Testing a swatch of clothing for the presence of polyester is 99% effective in detecting the presence of this disease.The test also yields a false-positive in 4% of the cases where the disease is not present.What is the probability that the test result is negative if the disease is absent?

• A)0.95
• B)0.96
• C)0.99
• D)0.995

---

Definitions:

Communication Media

Various channels through which information and messages are disseminated to a target audience.

Reaching Target Consumers

Strategies and tactics used by businesses to effectively communicate and deliver their marketing messages to their intended audience segments.

IMC Communication Process

An approach that integrates different promotional tools and strategies to provide clarity, consistency, and maximum communication impact.

Communication Channel

The medium—print, broadcast, the Internet—that carries the message.