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Disco Fever is randomly found in one half of one percent of the general population.Testing a swatch of clothing for the presence of polyester is 99% effective in detecting the presence of this disease.The test also yields a false-positive in 4% of the cases where the disease is not present.What is the probability that the test result comes back negative regardless of whether the disease is present?
Consumers' Opinions
Refers to the beliefs, perceptions, or attitudes that individuals hold regarding products, services, or brands based on their personal experiences.
Behavioral Segmentation
The process of dividing a market into groups based on consumer behavior patterns such as usage rate, purchase history, and brand interactions.
Usage Rate
The frequency with which consumers use a product, often used to segment markets or tailor marketing strategies.
Psychographics
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
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