You Look Up a Telephone Number in the Directory

question 225

Multiple Choice

You look up a telephone number in the directory. You find the name and the number: 3531416. For a split second, the image of the number resides in ________. The image fades quickly, yet you manage to keep the number in ________ through ________.

• A) the sensory register; LTM; mnemonics
• B) the sensory register; STM; rote rehearsal
• C) STM; LTM; rote rehearsal
• D) the sensory register; the sensory register; rote rehearsal

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Definitions:

Cold Canvassing

The process of approaching potential customers or clients directly, without prior contact, to offer products, services, or information.

Telephone Consumer Protection Act

A United States federal law enacted in 1991 designed to restrict telemarketing calls, the use of automated telephone equipment, and the sending of unsolicited faxes and texts.

Cold Calling

A technique in sales where sales reps make unsolicited calls to potential customers, who have had no prior contact with the salesperson.

Personal Selling Process

A series of steps undertaken by sales professionals to identify potential buyers, communicate benefits, and persuade them to make a purchase.