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Explain why diseconomies of scale occur. Do you think diseconomies or economies of scale are more prevalent? Why?
Cognitive Dissonance
The state of having inconsistent thoughts, beliefs, or attitudes, especially relating to behavioral decisions and attitude change.
Fundamental Attribution Error
The tendency for people to over-emphasize dispositional or personality-based explanations for behaviors observed in others while under-emphasizing situational explanations.
Central Persuasion
A method of influencing that relies on direct, logical, and thought-provoking messages aiming at the central route of the cognitive process.
Peripheral Route Persuasion
A method of persuasion that influences individuals indirectly, by focusing on cues other than the direct message, such as the attractiveness or credibility of the source.
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