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An EEG or brain-wave recording:
Rational Choice
A theory in economics and sociology that suggests individuals always make prudent and logical decisions that provide them with the highest amount of personal utility.
Irrational Choice
A decision made contrary to the conventional understanding of economic rationality, not maximizing utility.
Incentives
Rewards or penalties that motivate individuals to perform an action or avoid it.
Economic Analysis
A systematic approach to determining the optimal use of scarce resources, involving comparison of two or more alternatives in achieving specific objectives under the given assumptions.
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