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Assessment Instruments That Are Designed to Tap Unconscious Feelings or Motives

question 91

Multiple Choice

Assessment instruments that are designed to tap unconscious feelings or motives are called:


Definitions:

Threats

External challenges or dangers that could potentially harm the operation, objectives, or survival of an organization or system.

Intangibility

A characteristic of services that means they cannot be seen, tasted, felt, heard, or smelled before they are bought.

Marketing Goals

Specific, measurable objectives that a company aims to achieve through its marketing efforts to support overall business goals.

SWOT Analysis

A tool used in strategic planning to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats related to a project or business venture.

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