A Major Automaker Has Developed a Series of Television Commercials

question 212

Multiple Choice

A major automaker has developed a series of television commercials that show its cars in the great outdoors, in peaceful settings, away from the hustle and bustle of big cities. They hope that seeing the cars in these settings will condition good feelings about their cars. This particular auto maker is attempting to use

• A) classical conditioning in its advertising campaign.
• B) operant conditioning in its advertising campaign.
• C) observational learning in its advertising campaign.
• D) noncontingent reinforcement in its advertising campaign.

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Definitions:

Cash Receipt

Documented acknowledgment of the receipt of cash, typically recorded at the time cash is received from customers or other sources.