Maureen Was Trying to Decide Which One of Two National

question 175

Multiple Choice

Maureen was trying to decide which one of two national brand computers to buy. She was pretty well set on buying the "Brand A" computer when one of her friends mentioned that Kevin Costner did commercials endorsing "Brand B". Maureen decides to buy the "Brand B" computer, based on the assumption that Kevin Costner wouldn't endorse anything that wasn't top quality. In this instance, Maureen has reached her decision using

• A) a self-serving route to persuasion.
• B) the peripheral route to persuasion.
• C) the cognitive dissonance model of persuasion.
• D) the central route to persuasion.

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Definitions:

Low Self-Monitoring

Describes individuals who are less concerned with self-presentation and more authentic in their interactions, often showing little variation in behavior across different situations.

Erroneous Stereotypes

Refers to incorrect and oversimplified beliefs or generalizations about groups or types of people that often lead to misunderstandings or prejudiced attitudes.

Authoritarian Personality

A personality type characterized by rigid adherence to conventional values, submission to authority, and often prejudicial attitudes towards out-group members.

Self-Fulfilling Prophecies

The phenomenon where a belief or expectation, about a person or situation, leads to behaviors that cause the belief to come true.