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Rogers Named His Technique "Client-Centered Therapy" to Emphasize His Belief

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Rogers named his technique "client-centered therapy" to emphasize his belief that


Definitions:

Monopolistic Competition

A market structure where many companies sell products that are similar but not identical, leading to competition based on price, quality, and branding.

Normal Profit

The minimum level of profit needed for a company to remain competitive in the market, essentially covering opportunity costs.

Nonprice Competition

Strategies used by companies to attract customers through methods other than lowering prices, such as quality improvement, service, or branding.

Product Differentiation

The practice of individualizing a product or service in the marketplace to make it more enticing to a targeted audience.

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