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Cognitive therapy is designed to identify and change irrational, unproductive ways of thinking and, hence, to reduce negative emotions.
Individualized Information
Tailored or personalized data presented to individuals based on their preferences, behavior, demographics, or other distinguishing factors.
Communication Capabilities
Describes the potential for a business or device to effectively transmit and receive information or data.
Marketer-To-Consumer
This term refers to marketing activities directed from businesses or marketers directly to the end consumers, bypassing any intermediaries.
Consumer-To-Marketer
A communication flow direction where consumers provide feedback or information directly to companies or marketers.
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