A Computer Start-Up Named Pear Is Considering Entering the U

question 95

Essay

A computer start-up named Pear is considering entering the U.S. market with what they believe to be a smaller and faster computer than some of the existing products on the market. They want to get a feel for whether or not customers would be willing to switch from some of the existing bigger brands to consider their product. They want to collect a reasonable sample from across the U.S. representative of all age brackets. They have split the U.S. into 2 regions: East and West. They want to at least 65% of their sample to cover the East and no fewer than 25% of the West. They also have divided the age groups into 3 categories: 18-35, 36-69, and 70 and up. They want at least 50% of their sample to be between 18-35 and at least 40% to be between 36-69. The costs per person surveyed is given in the table below: Assume that exactly 1,000 people are to be surveyed. How many people should Pear Company survey from each age bracket within each region in order to minimize costs while meeting all requirements?

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Definitions:

Goodwill

The favorable reputation of a business seen as an intangible asset in the context of its value.

Style And Tone

The distinct manner of expression and the attitude or mood conveyed through writing or speech.

You-Attitude

A communication approach focusing on the needs, interests, and concerns of the audience rather than the speaker's own perspective.

Positive Emphasis

The practice of focusing on positive aspects within communication to enhance message effectiveness.