Nick Has Plans to Open Some Pizza Restaurants, but He

question 96

Multiple Choice

Nick has plans to open some pizza restaurants, but he is not sure how many to open. He has prepared a payoff table to help analyze the situation. Nick believes there is a 40 percent chance that the market will be good, a 30 percent chance that it will be fair, and a 30 percent chance that it will be poor. A market research firm will analyze market conditions and will provide a perfect forecast (they provide a money back guarantee) . What is the most that should be paid for this forecast?

• A) $ 44,000
• B) $ 53,000
• C) $123,000
• D) $176,000
• E) $132,000

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Definitions:

Utility-Maximizing

The behavior or principle where individuals or entities choose options that increase their satisfaction or utility to the greatest extent.

Marginal Utility

The additional satisfaction gained from consuming an additional unit of a good or service.

Hypothetical Consumer

A theoretical or model consumer whose purchasing decisions and behavior are used to analyze the demand side of the market.

Product X

This term is unspecified and could refer to any product or item being discussed or analyzed in a specific context.