To Study the Effect of Subliminal Advertising on Consumer Behavior

question 17

Short Answer

To study the effect of subliminal advertising on consumer behavior, participants were randomly assigned to either watch a movie with or without subliminal advertising. The group of participants that saw the movie without the ads is called _________________.

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Definitions:

Positive Outlook

A mental attitude characterized by optimism and hope, focusing on favorable aspects of any situation.

Impulsive

Acting on or inclined to act on one's impulses rather than careful thought, often with disregard to the consequences.

Five-Factor Model

A model that describes human personality through five broad domains: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Conscientiousness

A personality trait characterized by carefulness, diligence, and the desire to do a task well.