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Figure captions
Brand Socialization
A measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.
Communities of Practice
Groups of people who share a concern or a passion for something they do and learn how to do it better through regular interaction.
Communities of Interest
Groups of people who share a common interest, passion, or goal, and come together to share information and ideas.
Social Networks
Platforms or communities where individuals can connect, share, and communicate online.
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