An Advertiser Is Interested in the Effects of Color and Size

question 10

Essay

An advertiser is interested in the effects of color and size of containers on people's tendency to buy a certain brand of cereal. He prepares containers consisting of all combinations of all 4 colors with all 3 sizes and asks each of a group of subjects to rate each of the containers for how likely they would be to buy it on a 1-9 Likert scale.
a. What is the dependent variable?
b. What type of design does this study represent? Be sure to give its full name.
c. How many conditions would be possible?
d. How many main effects would be possible?
e. Are interactions possible?

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Definitions:

External Goal

Objectives or outcomes sought after that exist outside of an individual's internal desires or motivations.

Drive Theory

A psychological theory that posits human behavior is motivated by biological drives that seek homeostasis.

Physiological Equilibrium

The state of balance or stability in the body's internal environment, maintained through various biological processes.

Drive Reduction

A theory in psychology that posits that actions are motivated by the desire to reduce internal drives, such as hunger, that arise from biological needs.