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An Advertiser Is Interested in the Effects of Color and Size

question 10

Essay

An advertiser is interested in the effects of color and size of containers on people's tendency to buy a certain brand of cereal. He prepares containers consisting of all combinations of all 4 colors with all 3 sizes and asks each of a group of subjects to rate each of the containers for how likely they would be to buy it on a 1-9 Likert scale.
a. What is the dependent variable?
b. What type of design does this study represent? Be sure to give its full name.
c. How many conditions would be possible?
d. How many main effects would be possible?
e. Are interactions possible?


Definitions:

Commercial Impracticability

A doctrine that allows parties to a contract to be excused from performing their obligations when unforeseen events make performance excessively difficult or costly.

Discharge

The completion, termination, or fulfillment of a legal duty, obligation, or debt.

Performance

The execution, accomplishment, or fulfillment of duties, contracts, or other obligations according to their terms.

Subjective Satisfaction

Involves a condition within certain contracts where the fulfillment of obligations is based on one party's personal or subjective approval.

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