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It Is Possible to Violate the Assumption of Normal Distribution

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It is possible to violate the assumption of normal distribution and still have a robust result.


Definitions:

Market Segmentation

The process of dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes.

Organization Marketing

The practice of marketing the brand, culture, and mission of an organization to attract stakeholders like employees, investors, and partners, beyond just promoting products or services.

Consumer Behavior

The study of how individuals or groups make decisions to purchase, use, and dispose of goods and services, influenced by psychological, social, and economic factors.

Indo-Chinese Food

A culinary fusion that combines elements of Indian and Chinese cuisine, offering dishes with unique flavors and spices.

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