Which of the Following Is the BEST Example of Unrelated

question 91

Multiple Choice

Which of the following is the BEST example of unrelated diversification?

• A) Ford Motor Company merging with General Motors
• B) Northwest Airlines merging with Procter & Gamble
• C) McDonald's merging with Burger King
• D) Tootsie Roll merging with Hershey
• E) Bath and Body Works merging with The Body Store

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Definitions:

Brand Purpose

The core intention of a brand that extends beyond commercial transactions to include emotional and social values, aiming to inspire customer loyalty and advocacy.

Brand Character

The unique set of human-like attributes and qualities associated with a brand that forms its personality, aiding in consumer connection and differentiation.

Brand Purpose

The reason a brand exists beyond making a profit, often framed as its contribution to society or consumers' lives, enhancing its emotional connection with customers.

Brand Storytelling

The use of narrative and creative expression to communicate a brand’s values, history, and mission to engage consumers emotionally.