Dana Is Looking for a Software Application That Will Allow

question 140

Multiple Choice

Dana is looking for a software application that will allow her sales organization to collect, manage, and utilize information about its customers in an effort to improve customer relationships and sales productivity. Dana should be looking for a _____________________ application.

• A) Sales Force Automation (SFA)
• B) Sales Productivity Enhancement (SPE)
• C) Customer Relationship Management (CRM)
• D) Consumer Relationship Management (CRM)
• E) Real-Time Sales Performance Management (RTSPM)

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Definitions:

Power Motive

The drive to influence people or control resources, often analyzed as a personality trait.

High Blood Pressure

A condition in which the blood vessels have persistently raised pressure, posing health risks.

Immune System

The body's defense mechanism against pathogens, involving various cells, tissues, and organs that work together to protect the body from infectious diseases and other threats.

Explanatory Style

The manner in which individuals habitually explain the causes of events, which can influence their motivation and emotional states.