LaTosha Is Very Good at Getting Customers to Purchase Her

question 18

Multiple Choice

LaTosha is very good at getting customers to purchase her company's products. However, her customers are usually dissatisfied with the performance of the products even though they perform as well if not better than the competition's products. Which of the following is most likely the problem:

• A) LaTosha is setting her customers' expectations too high.
• B) LaTosha's customers are hard to satisfy.
• C) LaTosha isn't doing a good job of prospecting.
• D) LaTosha's company makes inferior products.
• E) LaTosha is setting her customers' expectations too low.

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Definitions:

Gratification

Gratification is the satisfaction or pleasure one feels when their desires or needs are fulfilled.

Pleasure Seeking

The drive or effort to obtain enjoyment or gratification, often through activities that are satisfying or enjoyable.

Freud

Sigmund Freud, an Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Unconsciously

Pertaining to processes that occur without conscious awareness or control.