Examlex
Ultimately, who is responsible for differentiating a company's products and positioning those products in the minds of its customers?
Type II Error
Failing to detect an effect or difference that exists because the null hypothesis was incorrectly accepted.
α
Alpha (α) is a threshold value used in hypothesis testing to determine the significance level at which the null hypothesis can be rejected.
Effect Size
A numeric evaluation of the size of the effect observed in an experiment.
T-statistic
A type of statistic used in hypothesis testing, derived from the standardized difference between a sample statistic and its hypothesized population value, divided by the standard error.
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