When Working with a Buyer Concerned with Finding a Copier

question 53

Multiple Choice

When working with a buyer concerned with finding a copier possessing superior quality and durability, price is probably ____.

• A) an import consideration
• B) not a feature the salesperson should address first
• C) a cause for concern by the salesperson
• D) a major buying motive
• E) All of the above

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Definitions:

Quantity Discounts

Price reductions based on the number of units purchased, encouraging buyers to purchase in larger amounts.

Unit Costs

The cost incurred by a company to produce, store, and sell one unit of a particular product or service.

Cumulative Quantity Discounts

A pricing strategy that offers a discount based on the total quantity of goods a customer has purchased over a specified time period, encouraging repeat business.