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Relative to cold-calling, setting an appointment has no real advantages.
Underlying Continuum
An uninterrupted sequence or range in which items change gradually from one condition, form, or level to another, and are not perceived as discrete steps.
Nominal Level
The most basic level of measurement that categorizes data without implying any quantitative order or degree of difference between the categories.
Median
The middle value in a data set, separating the higher half from the lower half, providing a measure of central tendency that is not influenced by extreme values.
Central Tendency
A statistical measure that identifies a single value as representative of an entire distribution of data, such as the mean, median, or mode.
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