Which of the Following Statements Is Untrue Regarding Cold Canvassing

question 31

Multiple Choice

Which of the following statements is untrue regarding cold canvassing?

• A) Calls on prospects are unannounced
• B) It is a relatively efficient form prospecting
• C) Buyers may not be available
• D) Buyers may not have the time to talk to the salesperson
• E) It is probably the least successful form of prospecting

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Definitions:

Contractual Vertical Marketing Systems

Collaborative arrangements among channel members at different levels of the distribution process, coordinated through contracts to achieve greater efficiency.

Types

Categories or classifications that differentiate items, concepts, or entities based on shared characteristics or qualities.

Description

A detailed account or explanation that outlines the characteristics, features, or particulars of an object, situation, or subject.

Dual Distribution

The process of a product being distributed through two different channels within the same market, often used to reach different customer segments.