Which of the Following Statements About Customer Perceptions of Service

question 3

Multiple Choice

Which of the following statements about customer perceptions of service and consumer purchase intentions are true?

• A) There is no relationship between customer perceptions of service and any consumer intentions
• B) While there is no relationship between customer perceptions of service and purchase intentions, there is a strong relationship between perceptions of superior service and increased word-of-mouth communications
• C) Researchers suspect there is a strong relationship between a customer perception of service and his or her intent to buy
• D) Customer perceptions of service affect consumer intentions in several positive ways-including the purchase intention
• E) Customer experiences-not perceptions-affect consumer behavioral intentions

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Definitions:

Grasses

A large and diverse family of plants, known scientifically as Poaceae, which includes wheat, corn, and rice, and is characterized by narrow leaves growing from the base.

Synapsids

A group of animals that includes mammals and their extinct relatives, characterized by a single temporal fenestra (an opening in the skull behind each eye).

Reptiles

Cold-blooded vertebrates characterized by scales or hard plates, such as snakes, turtles, and lizards, that reproduce mostly through eggs.

Modern-Day Mammals

Contemporary species of the mammalian class, characterized by features such as hair, three middle ear bones, and mammary glands for feeding young.