The Mental-States, or Formula Approach, to Personal Selling Assumes That

question 87

Multiple Choice

The mental-states, or formula approach, to personal selling assumes that buyers must be led through four mental states, which occur in this order:

• A) Interest, attention, desire, action.
• B) Attention, desire, interest, action.
• C) Curiosity, interest, conviction, purchase.
• D) Attention, interest, desire, action.
• E) Listening, considering, aspiring, deciding.