There Are Several Auto Repair Shops in a Three-Block Area

question 21

Multiple Choice

There are several auto repair shops in a three-block area on King Street.One of the shop owners decided to extend her shop's operating hours until 10 p.m.Monday-Thursday and provide a pick-up and delivery service with bonded drivers as well as guarantee all repairs for six months.This job owner is engaged in _____ marketing.

• A) Defensive
• B) Churn
• C) Guerilla
• D) Flank-movement
• E) Offensive

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Definitions:

Type I

A statistical error that occurs when a true null hypothesis is incorrectly rejected, also known as a "false positive."

Significance Level

Another term for level of significance, indicating the critical probability level at which the results of a statistical test are deemed significant.

Null Hypothesis

A statement or assumption that there is no significant difference or effect, tested against an alternative hypothesis in statistical analysis.

Null Hypothesis

A hypothesis stating that there is no significant difference between specified populations, any observed difference being due to sampling or experimental error.