A Resort That Has Identified Young Upper-Middle Class Parents as a Market

question 56

Short Answer

A resort that has identified young upper-middle class parents as a market segment charges $1,300 for a four-day, three-night package for a mother, father and two children. The package includes golf fees and tennis court fees for the parents and a five-hour a day adult-supervised camp for the children. The ordinary four-day, three-night package for four costs $1,000. A single day at the camp for any child between the ages of 3 and 11 is $50. What kind of market segmentation pricing strategy is the resort using?