Bell Atlantic NYNEX Mobile Introduced Its Talk Along Portable Phone

question 61

Multiple Choice

Bell Atlantic NYNEX Mobile introduced its Talk Along portable phone service at a price of $14.99 a month. Bell Atlantic is using a(n) _____ pricing strategy.

• A) Odd
• B) Synchro-
• C) Discounting
• D) Prestige
• E) Complementary

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Definitions:

Equilibrium Price

The price at which the quantity of goods suppliers are willing to produce equals the quantity of goods consumers are willing to buy.

Corn-based Ethanol

Ethanol produced from corn as a biomass through a fermentation process, primarily used as a biofuel additive for gasoline.

Household Incomes

The total amount of money earned by every member of a household, including wages, salaries, benefits, and other sources of income.

Microchips

Small semiconductor devices that contain integrated circuits used for various types of electronics and devices.