Which of the Following Statements About Communications and the Services

question 48

Multiple Choice

Which of the following statements about communications and the services marketing triangle is true?

• A) External marketing communications include advertising, public relations, personal selling and sales promotions
• B) The apexes of the services marketing triangle are customers, employees and the company
• C) Interactive marketing communications are exemplified by vertical and horizontal communications
• D) All communications methods that relate to the services marketing triangle are either verbal or print
• E) Service encounters are an example of internal marketing

Understand the relationship between Maslow's hierarchy of needs and other motivational theories like McClelland's theory of needs.

Compare and analyze different theories of motivation including Maslow's, McClelland's, and self-determination theory.

Understand the concept and implications of intrinsic and extrinsic motivation.

Explain the role of cognitive abilities in the motivation-performance relationship.

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Definitions:

Closed-Loop

A system or process that recycles its output back into the system as an input, minimizing waste and maximizing efficiency.

Economic Production

The process of creating goods and services through the combination of labor, capital, and resources to meet consumer demand and generate wealth.

Global Reporting Initiative

Promotes environmental, economic and social responsibility.

Environmental Responsibility

The duty that individuals and organizations have to act in ways that protect and benefit the environment.