The Reason Kente Chose to Stay at a Particular a Chain

question 31

Multiple Choice

The reason Kente chose to stay at a particular a chain of bed & breakfast inns was because its website promises free breakfast ay any inn that did not offer a wake-up service. Yet when Kente stayed at one of the chain's inns, she was allowed to oversleep and missed an important sales call even though she had asked to be awakened at seven when she checked in. The inn manager told her that his hotel did not offer a wake-up service and apologized for her inconvenience. He did not offer her a free breakfast and Kente swore never to stay at the inns again. The chain of inns needs to:

• A) Underpromise and overdeliver more services
• B) Coordinate its external communications
• C) Create more functional internal marketing channels
• D) Use more centralization of service definition
• E) Use transformational advertising

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Definitions:

Paleolithic Painting Convention

Refers to the techniques and styles used in cave paintings by early humans during the Paleolithic era, characterized by naturalistic and symbolic representations of animals and humans.

Outline Technique

An artistic method where the primary form is delineated with outlines, often used in drawing, painting, and various crafts.

Three-Quarter View

A term in art and photography that refers to a depiction of a subject turned slightly away from the viewer, showing more than half but less than the full profile.

Profile View

A drawing or representation of a figure or object viewed from the side, commonly used in art and portraiture.