Emory Vision Center Has a Packet of Information That It

question 1

Multiple Choice

Emory Vision Center has a packet of information that it sends to people who are interested in LASIK surgery as well as a doctor who will come speak to your organization about how vision can be corrected. In addition, it publishes a newsletter called The Visionary in which it offers family discounts, clarifies patient expectations and notes awards and honors the center receives. The center also manages a web site that contains news on the latest innovative research techniques. Through its integrated communications with potential patients and patients, Emory Vision Center is:

• A) Managing service promises and managing internal marketing communications
• B) Resetting customer expectations and educating customers
• C) Improving customer education and managing service promises
• D) Managing both vertical and horizontal marketing communications
• E) Exceeding customer expectations and educating customers

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Definitions:

Architectural Model

A scaled physical or digital representation of a structure used by architects to communicate design ideas and plan buildings.

Imaging Drum

A photosensitive drum located inside a toner cartridge; attracts laser toner particles.

Laser Printer

A type of printer that uses a laser beam to produce high quality text and graphics by repeatedly passing a laser beam back and forth over a negatively charged drum to define a differentially charged image.

DHCP

Dynamic Host Configuration Protocol, a network management protocol used to automate the process of configuring devices on IP networks, enabling them to use the TCP/IP protocol based communications.