Traditional Yield Management Strategies Are Most Profitable When

question 29

Multiple Choice

Traditional yield management strategies are most profitable when:

• A) The service provider has a homogeneous target market
• B) Its target market is not price sensitive
• C) All members of the target market arrive at basically the same time
• D) Those who arrive early or reserve early are more price sensitive than those who reserve or arrive late
• E) All of the target market is equally price sensitive

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Definitions:

Organization Departments

Different sections within an organization, each specializing in a specific area of operation or function, such as marketing, finance, or human resources.

Customers Value

The perceived benefit or satisfaction a customer experiences or expects from a product or service compared to its cost.

OD Techniques

Stands for Organizational Development Techniques, which are methods used to improve organizational effectiveness and employee well-being.

Productivity

The measure of efficiency in producing goods and services, quantified by the output produced per unit of input.