There Are Many Sites on the Internet Where Consumers Can

question 70

Multiple Choice

There are many sites on the Internet where consumers can buy plane tickets at a reduced rate. Travelocity is the only Internet site where consumers can go to purchase airplane tickets, hotel reservations, amusement park tickets and admission to other tourist places. Consumers get to pick from a wide array of services. What benefit does Travelocity offer to travelers?

• A) Knowledge of local markets
• B) Customer choice
• C) Pricing control
• D) Narrow representation
• E) All of the above

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Definitions:

Social Influence

The impact that individuals or groups have on changing the behavior, attitudes, or beliefs of others within a social context.

Analogue Research

A methodology in which subjects are studied in artificially created conditions that approximate real-life scenarios.

Methodological Strategy

An approach or plan of action for conducting research, including the methods used for data collection and analysis.

Generalizability

The extent to which research findings can be applied to broader populations or different contexts beyond the original study setting.