Heffner Funeral Homes Uses the Internet to Sell Some 300

question 72

Multiple Choice

Heffner Funeral Homes uses the Internet to sell some 300 different products including jewelry, urns, coffins and funeral memorabilia as well as a complete line of funeral services. How would the use of electronic channels challenge the funeral home chain?

• A) Price competition
• B) Low customer involvement
• C) Slow customer feedback
• D) High costs
• E) Inability to customize services