Physical Evidence Strategy Begins with the Recognition of the Strategic

question 43

True/False

Physical evidence strategy begins with the recognition of the strategic importance of physical evidence in determining service quality expectations and perceptions and then moves to the identification of additional physical evidence that would do the job even better than what now exists.

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Definitions:

Reinforcement Theory

A concept in psychology that suggests behavior is strengthened or weakened by rewards or punishments.

Demographic Characteristics

Attributes of populations, such as age, sex, income level, race, employment, and geographic location, used in social sciences to classify and study groups of people.

Intelligence

Intelligence encompasses the mental capabilities to learn from experience, adapt to new situations, understand and handle abstract concepts, and use knowledge to manipulate one’s environment.

Self-Esteem

A person's inward valuation of their significance or value.