According to the Services Marketing Triangle, Which of the Following

question 36

Multiple Choice

According to the services marketing triangle, which of the following lists the types of marketing that must be successfully carried out in order for a service organization to succeed?

• A) External, internal and interactive marketing
• B) Strategic, tactical and operational marketing
• C) Lower-level, middle-level and top-level marketing
• D) Functional, hierarchical and, relationship marketing
• E) Relationship, interactive and transactional marketing

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Definitions:

Horizontal Differentiation

A market strategy where products are made to appear different from competitors' products in ways other than price, such as through branding, packaging, or quality variations.

Better Perspective

Gaining a more comprehensive or insightful view or understanding of a situation or problem.

Health-Conscious

Awareness and focus on health, leading to behaviors that favor physical well-being, such as exercise and healthy eating.

High Fructose Corn Syrup

A sweetener made from corn starch that has been processed by glucose isomerase to convert some of its glucose into fructose.