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From the customer's point of view, internal marketing activities, as defined by the services marketing triangle, are the most significant.
Pietism
A movement within Lutheranism that emphasizes personal faith, the need for a 'born-again' experience, and the importance of a devout, godly life.
Mystical Christianity
An aspect of Christianity that emphasizes the personal, direct experience of divinity through contemplation and the practice of mystical traditions.
Repressive State
A government that controls its citizens through the restriction of freedoms and widespread surveillance.
Romanticism
An artistic, literary, and intellectual movement that originated in the late 18th century, emphasizing emotion, individualism, and the glorification of nature and the past.
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