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Sales associates at Nordstrom are given a "personal" book to keep track of customers' names,telephone numbers,height and weight,likes and dislikes (e.g.,color,style and texture preferences) and charge account numbers to help them become a personal shopper for the customer.In addition,sales associates have an open account to send thank-you notes or flowers to customers.By having a personal book and sending thank-you notes or flowers to customers,Nordstrom's sales associates are showing they care by emphasizing the _____ dimension to influence customer perceptions of Nordstrom's service quality.
Title VII
Part of the Civil Rights Act of 1964 in the United States, prohibiting employment discrimination based on race, color, religion, sex, or national origin.
Uniformed Services
The various organizations where members are required to wear a prescribed uniform, including military branches and other government service branches.
Employment Act
Legislation aimed at regulating labor practices, setting minimum wages, working conditions, and protecting workers' rights.
Favorable Treatment
The act of giving preferential consideration or benefits to a particular party or group.
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