The Boston Symphony Orchestra Wanted to Determine Why Its Number

question 69

Multiple Choice

The Boston Symphony Orchestra wanted to determine why its number of season ticket holders was declining. It asked patrons not only about the concerts themselves but also about each step in the purchasing process. As a result of customer input, it greatly simplified its online ticket sales site and season ticket sales have increased. Customers' request for a simplified web site where tickets could be easily purchased is an example of a(n) _____ that is relevant to customer-defined standards.

• A) Attribute
• B) Behavior and action
• C) General concept
• D) Measure
• E) Value dimension

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Definitions:

Lamp

A device that produces light from electricity, typically used for illumination purposes in homes, offices, and outdoor spaces.

Inseparability

A characteristic of services indicating that they are produced and consumed at the same time, making the quality of service delivery directly linked to the service provider.

Co-Create

A collaborative process where consumers and companies work together to design, build, or develop new products or services.

Service Provider

An individual or company that offers specialized services to consumers or businesses in a specific area, such as telecommunications, education, or healthcare.