An Ad in a Dental Journal Noted That If Dentists

question 19

Multiple Choice

An ad in a dental journal noted that if dentists would bulk buy a flowable composite used to build bridges and caps,the dentist purchasing the composite would receive Delta Air Lines Sky Miles to add to his or her existing Sky Miles.Both companies,the composite marketer and Delta,benefit from this offer.By allowing the composite marketer to offer free Sky Miles to customers,Delta Air Lines is further implementing its _____ growth strategy.

• A) Share building
• B) Market development
• C) Service development
• D) Diversification
• E) Market integration

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Definitions:

Smooth Relations

The practice of maintaining harmonious and effective interactions and relationships among members within an organization.

Shared Goals

Objectives that are pursued by a group or team, requiring collaboration and cooperation for achievement.

Communicate Freely

The ability to express thoughts, feelings, or information without restraint or censorship.

Organizational Influence

The capability of individuals or groups within an organization to affect or shape decision-making, behaviors, and the organizational culture.