The 80/20 Two-Tier Scheme

question 17

Multiple Choice

The 80/20 two-tier scheme:

• A) Is used to justify the philosophy that all customers deserve the same level of service
• B) Assumes profitability does not determine who the best customers are
• C) Assumes all customers within each tier are homogeneous
• D) Is totally unrelated to marketing segmentation
• E) Is accurately described by all of the above

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Definitions:

Independent Variable

The variable in an experiment that is manipulated or changed by the researcher to observe its effects on the dependent variable.

Control Group

In experimental research, a group of subjects not exposed to the treatment or intervention being tested, used as a baseline to compare the effects of the treatment on the experimental group.

Anonymous Questionnaire

A survey or form designed to gather information anonymously, ensuring the privacy and confidentiality of respondents.

Female Sexual Harassment

Unwelcome sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature targeted towards females.