A Company That Uses a Four-Tier Scheme to Segment Is

question 52

Multiple Choice

A company that uses a four-tier scheme to segment is customers by profitability:

• A) Is using usage segmentation
• B) Identifies customers who need different sorts of attention
• C) Can increase profitability by increasing sales to lower-level customers
• D) Cannot use relationship marketing effectively
• E) Is accurately described by all of the above

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Definitions:

Marketing Role

Refers to the specific set of responsibilities or activities assigned for designing, promoting, and selling products or services.

Oligopoly

A market structure characterized by a small number of firms controlling a large share of the market, leading to limited competition.

Wireless Mobile Phone Market

Refers to the sector of the economy that is involved in the manufacturing, distribution, and sale of mobile phones and services without the use of wires or cables.

U.S. Subscribers

Individuals or entities in the United States that have signed up to receive services or products on a recurring basis.