US Franchise System (USFS) Is the World's Fastest Growing Hotel

question 66

Multiple Choice

US Franchise System (USFS) is the world's fastest growing hotel company. Among its hotel franchises are Microtel Inn & Suites, Hawthorn Suites and Best Inns & Suites. Every three months, employees from a different franchise overseen by USFS conduct customer satisfaction telephone surveys. Among the employees who regularly participate in the survey process are senior managers, who are trained and certified to conduct survey interviews. Which type of interaction activity is USFS using to improve upward communication?

• A) Employee suggestions
• B) Employee internal satisfaction surveys
• C) Research on intermediate customers
• D) Executive listening approaches
• E) Executive visits to customers