A Consumer's Emotional State or Mood Can

question 42

Multiple Choice

A consumer's emotional state or mood can:

• A) Affect his or her willingness to participate in behaviors that help service encounters succeed
• B) Bias the way consumers evaluate service encounters
• C) Affect how consumers encode memories of a service encounter
• D) Make a potentially positive service encounter fail to produce the desired results
• E) Do all of the above

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Definitions:

Future Studies

An interdisciplinary field that seeks to anticipate and analyze possible, probable, and preferable futures.

Scientific Hypothesis

A testable prediction or explanation for a specific phenomenon, based on observation, reasoning, or existing scientific knowledge, serving as a starting point for further investigation.

Disproved

Shown to be false or incorrect through evidence or logical argument.

Proved

Demonstrated to be true or established with evidence.