Sam Goody, a Tape, Compact Disc and Video Store, Has

question 50

Multiple Choice

Sam Goody, a tape, compact disc and video store, has a frequent buyer program called Replay that rewards members a $15 gift certificate for every $150 in purchases made at Sam Goody. In addition, Replay members receive a coupon each month for a 20-25 percent discount on the purchase of an unlimited number of CDs and/or cassettes from a specific music category. By having a frequent buyer program, Sam Goody is using _____ marketing.

• A) Transactional
• B) Developmental
• C) Proactive
• D) Relationship
• E) Acquisition

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Definitions:

Inhibitory Activity

The process in the nervous system that reduces or suppresses the strength of signals transmitted between neurons, affecting neural and behavioral responses.

Blood Oxygen Level Dependent (BOLD)

A neuroimaging technique that measures brain activity by observing changes in blood flow.

Neocortex

The outer layer of the cortex of the brain, regarded as uniquely human.

Hippocampus

A region of the brain involved in the formation of new memories and is associated with learning and emotions.