Sam Goody, a Tape, Compact Disc and Video Store, Has

question 50

Multiple Choice

Sam Goody, a tape, compact disc and video store, has a frequent buyer program called Replay that rewards members a $15 gift certificate for every $150 in purchases made at Sam Goody. In addition, Replay members receive a coupon each month for a 20-25 percent discount on the purchase of an unlimited number of CDs and/or cassettes from a specific music category. By having a frequent buyer program, Sam Goody is using _____ marketing.

• A) Transactional
• B) Developmental
• C) Proactive
• D) Relationship
• E) Acquisition

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Definitions:

Synthesis

The process of producing a compound through the chemical combination of simpler compounds or elements.

Phenyl Alanine

An aromatic amino acid known as phenylalanine, important in the biosynthesis of proteins.

Strecker Synthesis

A method for synthesizing amino acids by the reaction of aldehydes with ammonia and hydrogen cyanide.

Racemic Valine

A mixture consisting of equal amounts of the two enantiomers of valine, an amino acid, with no optical activity due to the symmetry.