Without Good Mailing Lists,businesses Cannot Engage in Effective Direct-Marketing Advertising

question 14

Multiple Choice

Without good mailing lists,businesses cannot engage in effective direct-marketing advertising.On average 20 percent of the U.S.population moves annually.Return Path is a company that provides changes of addresses to businesses.It takes a business's mailing list,compares it to address changes that it gathers daily in its database and makes any necessary corrections.Return Path is a part of which trend in the services marketing industry?

• A) The increasing importance of service industries to the U.S.and world economies
• B) The decrease of human interaction as a result of widespread use of technology-based services
• C) The growth in the use of technology-based services
• D) Increased competition in the direct-mail industry
• E) The fact that direct marketing firms are placing increased emphasis on providing services