Which of the Following Statements Describes a Marketing Implication That

question 47

Multiple Choice

Which of the following statements describes a marketing implication that results from the intangibility of services?

• A) Customers participate in and affect the transaction
• B) Service quality depends on many uncontrollable factors
• C) Services can be readily communicated
• D) There is no sure knowledge that the service delivered matches what was planned and promoted
• E) Services cannot be inventoried

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Definitions:

Linear Regression

A statistical method used to model the relationship between a dependent variable and one or more independent variables by fitting a linear equation to observed data.

Least-square Regression

Rephrasing of KT-14; Refers to the method used to find the line that minimizes the sum of the squares of the differences between observed and predicted values.

Vector-borne Disease

Infectious diseases transmitted by vectors, such as mosquitoes, ticks, and fleas, that spread pathogens between humans or from animals to humans.

Malaria

A serious and sometimes fatal disease caused by Plasmodium parasites that are transmitted to people through the bites of infected Anopheles mosquitoes.