Which of the Following Statements Describes a Marketing Implication That

question 44

Multiple Choice

Which of the following statements describes a marketing implication that results from the simultaneous production and consumption of services?

• A) Services cannot be returned or resold
• B) Service quality depends on many uncontrollable factors
• C) Employees affect the service outcome
• D) Services cannot be readily displayed or communicated
• E) There is no sure knowledge that the service delivered matches what was planned and promoted